InsideTheSoftware

Business Software Articles

Practical answers to real software problems for small and growing businesses. Browse 174 articles by topic.

CRM & Sales

Stop Losing Leads

A simple follow-up system for businesses losing enquiries between inboxes and memory.

How to Track Lead Sources in a CRM

A practical small-business guide to How to Track Lead Sources in a CRM, focused on lead handling, follow-up, ownership and keeping the sales process usable.

How to Introduce a CRM to a Small Team

A practical small-business guide to How to Introduce a CRM to a Small Team, focused on lead handling, follow-up, ownership and keeping the sales process usable.

Accounting & Finance

Does a Side Business Need Accounting Software?

What small businesses should consider about Does a Side Business Need Accounting Software, including day-to-day workflow, records, collaboration and long-term access to financial data.

QuickBooks vs FreshBooks for Small Businesses

What small businesses should consider about QuickBooks vs FreshBooks for Small Businesses, including day-to-day workflow, records, collaboration and long-term access to financial data.

Accounting Software Migration Checklist

What small businesses should consider about Accounting Software Migration Checklist, including day-to-day workflow, records, collaboration and long-term access to financial data.

Email Marketing

Email Marketing for a Small Online Store

A practical look at Email Marketing for a Small Online Store for small businesses, with an emphasis on permission, useful communication, manageable workflows and sensible measurement.

How to Start a Small-Business Email Newsletter

A practical look at How to Start a Small-Business Email Newsletter for small businesses, with an emphasis on permission, useful communication, manageable workflows and sensible measurement.

When and How to Clean an Email Marketing List

A practical look at When and How to Clean an Email Marketing List for small businesses, with an emphasis on permission, useful communication, manageable workflows and sensible measurement.

What Makes a Useful Email Signup Form?

A practical look at What Makes a Useful Email Signup Form for small businesses, with an emphasis on permission, useful communication, manageable workflows and sensible measurement.

Brevo vs Mailchimp for Small Business

A practical look at Brevo vs Mailchimp for Small Business for small businesses, with an emphasis on permission, useful communication, manageable workflows and sensible measurement.

Automation

Automation Ideas for Service Businesses

How to approach Automation Ideas for Service Businesses without turning a simple small-business process into a fragile chain of apps and hidden dependencies.

When to Automate Spreadsheet Work

How to approach When to Automate Spreadsheet Work without turning a simple small-business process into a fragile chain of apps and hidden dependencies.

Booking & Scheduling

Why Buffer Times Matter in Booking Software

A practical guide to Why Buffer Times Matter in Booking Software, focusing on availability, customer experience, reminders and the admin that happens around an appointment.

Websites & E-commerce

General Business Software

How to Pilot New Software With a Small Team

A practical small-business guide to How to Pilot New Software With a Small Team, designed to reduce unnecessary subscriptions, hidden dependencies and difficult software changes.