Buying software

The costs hidden behind software pricing

Start with the job the software must do, not the longest feature list.

Checks that matter

  1. Per-user charges
  2. Contact/send limits
  3. Task usage
  4. Premium integrations
  5. Payment fees

Test the awkward part

Product demos show the happy path. Test the part of your workflow that usually causes trouble before committing.

Compare the real cost

Use the price of the plan containing the features you need, then account for users, contacts, usage, integrations and other add-ons.