How to choose email marketing software

Start with the job the software must do, not the longest feature list.

Checks that matter

1. Estimate future contact count.
2. Check how contacts are billed.
3. List required automations.
4. Compare send limits.
5. Check ecommerce integrations.

Test the awkward part

Product demos show the happy path. Test the part of your workflow that usually causes trouble before committing.

Compare the real cost

Use the price of the plan containing the features you need, then account for users, contacts, usage, integrations and other add-ons.